CURA NEWS

HUSTLE HARD: FOR WOMEN WHO MEAN BUSINESS

Hiring and mentoring superstars is a key value here at Cura, so we’re always looking to identify new ways to provide leadership training and support to the team. Furthermore, we pride ourselves on providing our women leaders with the support they need to get ahead in an industry where women are traditionally underrepresented. From our inception, it’s always been important…

SUPPLYING THE INDUSTRY, SETTING THE STANDARD

At the heart of Cura’s journey to the top of the cannabis industry is a humble beginning with the Select brand. Our CEO and President Cameron Forni had a close friend who was suffering from a condition called Barrett’s esophagus. He wanted to help his friend find a clean, smoke-free way to use cannabis. With a small team, Forni started…

WHY CURA IS INNOVATION OBSESSED

The cannabis industry, though in its infancy, is one of the fastest growing in the nation. To be at the helm of this monumental economic and cultural shift takes a deep sense of responsibility, a relentless drive towards innovation, an innate sense of curiosity and—of course—a touch of optimism. In 2015, Cura set out to drive the industry into maturity…

BUILDING THE FUTURE OF AN INDUSTRY

It’s not often that you find yourself at the beginning of an industry, with the opportunity to reshape and legitimize a narrative that has long been misunderstood. At Cura we’ve found ourselves not only at the beginning of an exciting new market—but at the top of it. Our relentless drive towards better has earned us our place as the largest…

Everything is Possible.

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